#1Kendrick Law

WR·Kentucky·2025

Kendrick Law is a Versatile WR for Kentucky. Kendrick's 2025 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 67 plays — a elite rate for the WR.

What projects, and what doesn't · WRs · held out 2019-2025

How well one season predicts the next, measured on seasons the model never trained on. 1.00 would be perfectly predictable; 0.00 means last year told us nothing.

Usage share (volume)0.47
Beats guessing the WR average by 16%. n=6,302 WR seasons
EPA per play (efficiency)0.09
Not projectable — we do not forecast this. n=5,767 WR seasons
Total EPA (value)0.45
Beats guessing the WR average by 12%. n=5,767 WR seasons

Across all positions, usage carries year to year at 0.47 and efficiency at 0.07. So Kendrick Law's projection is a projection of opportunity — how much of the offense he runs through. How well he converts it is something this model does not claim to know a year in advance, and the number above is why.

2025 Production

Receiving

53 Receptions540 Rec yards3 Rec TD10.2 Yards/rec

Returns

9 Kick returns174 KR yards0 KR TD3 Punt returns8 PR yards0 PR TD

Performance Analysis · 2025 · vs WR peers

Efficiency100
Volume25
Explosiveness21
Consistency43
Pass-Down7

Player type

Versatile WR

Balanced profile without a single dominant trait — contributes across multiple dimensions.

Balanced usageMulti-role

Peer percentiles

Opponent-adjusted EPA (WEPA/play)100th %ile · elite

Game-to-game consistency43th %ile · below avg

Key findings

▸Top-10% efficiency among WRs — elite opponent-adjusted EPA rate.
▸Limited usage share suggests a rotational or specialist role.
▸6 high-impact games (EPA/play > 0.4) this season — elite ceiling.
▸Strong second-half surge — EPA/play improved 0.20 from the first to second half of the season.
▸Peak game: 2.62 EPA/play in Wk 9 vs Tennessee (SP+ 15).

NIL Market Tier· 2025

On3 valuation ↗

Elite

Top-3 player at position nationally. Collective + national brand deals.

Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.

Historical Comparables · WR · efficiency + volume + value

Players from 2013–2025 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.

Player	Team	Yr	Plays	WEPA/play	Line val	Total EPA
Keytaon Thompson	Mississippi State	2017	70	0.460	1.2	32.2
Savion Williams	TCU	2024	56	0.450	1.1	25.2
DeAndre Hughes	Air Force	2021	60	0.470	1.3	28.2
Dane Kinamon	Air Force	2021	39	0.410	0.7	16.0
Javion Posey	Florida Atlantic	2020	53	0.450	1.4	23.8

Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.

Game Log · box score + EPA, week by week

EPA per play · x-axis: weekabove 0 = added points · below = lost

Wk	Opponent	Result	Opp SP+	Rec	Rec Yds	Avg	Rec TD	Long	EPA/play
1	vsToledo	W24-16	6.0	—	—	—	—	—	-1.13
2	vsOle Miss	L23-30	24.0	6	44	7.3	0	18	0.17
3	vsEastern Michigan	W48-23	-14.7	2	25	12.5	0	23	0.22
5	@South Carolina	L13-35	5.9	5	41	8.2	0	11	0.53
6	@Georgia	L14-35	24.1	6	64	10.7	1	38	0.90
8	vsTexas	L13-16	16.2	3	25	8.3	0	22	1.56
9	vsTennessee	L34-56	15.0	2	103	51.5	1	71	2.62
10	@Auburn	W10-3	11.6	6	49	8.2	1	18	0.57
11	vsFlorida	W38-7	3.5	6	44	7.3	0	25	-0.01
12	vsTennessee Tech	W42-10	—	11	124	11.3	0	43	0.47
13	@Vanderbilt	L17-45	20.3	3	5	1.7	0	4	-0.43
14	@Louisville	L0-41	12.4	3	16	5.3	0	9	0.24

Usage & Situational · Pro

Snap-share proxy

Overall

8.8%

Passing plays

16.4%

Rushing plays

2.0%

Standard downs

8.8%

Passing downs

8.8%

EPA by down type

Standard downs: 0.59
Passing downs: 0.33
Pass / Rush EPA: 0.51 / 0.45

Usage = share of team plays (CFBD has no true snap counts).