

Jayden Higgins is a Slot Specialist WR for Iowa State. Jayden's 2024 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 88 plays — a elite rate for the WR.
The offense's primary passing-down weapon — routes, separation, and reliability on 3rd down define this role.
Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 1 | vsNorth Dakota | W21-3 | — | 5 | 75 | 15.0 | 1 | 21 | 1.56 |
| 2 | @Iowa | W20-19 | 15.8 | 8 | 68 | 8.5 | 1 | 18 | 0.83 |
| 4 | vsArkansas State | W52-7 | -9.9 | 4 | 65 | 16.3 | 1 | 26 |
Usage = share of team plays (CFBD has no true snap counts).
Rec 7 · Rec Yds 115 · Avg 16.4 · Rec TD 0
| 1.56 |
| 5 | @Houston | W20-0 | -8.2 | 8 | 79 | 9.9 | 1 | 20 | 0.78 |
| 6 | vsBaylor | W43-21 | 8.4 | 8 | 116 | 14.5 | 1 | 25 | 1.53 |
| 7 | @West Virginia | W28-16 | 2.1 | 6 | 102 | 17.0 | 0 | 37 | 1.68 |
| 8 | vsUCF | W38-35 | 2.8 | 6 | 58 | 9.7 | 1 | 12 | 1.31 |
| 10 | vsTexas Tech | L22-23 | 4.3 | 10 | 140 | 14.0 | 1 | 24 | 1.56 |
| 11 | vsKansas | L36-45 | 4.9 | 7 | 88 | 12.6 | 0 | 24 | 0.36 |
| 12 | vsCincinnati | W34-17 | -0.1 | 6 | 69 | 11.5 | 0 | 19 | 1.05 |
| 13 | @Utah | W31-28 | 7.7 | 9 | 155 | 17.2 | 1 | 39 | 1.79 |
| 14 | vsKansas State | W29-21 | 14.1 | 3 | 53 | 17.7 | 1 | 21 | 1.67 |
| 15 | vsArizona State | L19-45 | 9.4 | 7 | 115 | 16.4 | 0 | 25 | 0.58 |