Josh Kelly is a Slot Specialist WR for Texas Tech. Josh's 2024 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 82 plays — a elite rate for the WR.
The offense's primary passing-down weapon — routes, separation, and reliability on 3rd down define this role.
Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 1 | vsAbilene Christian | W52-51 | — | 10 | 156 | 15.6 | 1 | 35 | 1.76 |
| 2 | @Washington State | L16-37 | 1.3 | 9 | 95 | 10.6 | 0 | 37 | 0.82 |
| 3 | vsNorth Texas | W66-21 | -4.5 | 2 | 36 | 18.0 | 1 | 26 |
Usage = share of team plays (CFBD has no true snap counts).
Rec 9 · Rec Yds 150 · Avg 16.7 · Rec TD 0
| 3.32 |
| 4 | vsArizona State | W30-22 | 9.4 | 10 | 89 | 8.9 | 1 | 20 | 1.12 |
| 5 | vsCincinnati | W44-41 | -0.1 | 8 | 111 | 13.9 | 0 | 29 | 1.36 |
| 6 | @Arizona | W28-22 | -2.8 | 5 | 27 | 5.4 | 0 | 12 | 0.22 |
| 8 | vsBaylor | L35-59 | 8.4 | 9 | 76 | 8.4 | 0 | 32 | 0.92 |
| 9 | @TCU | L34-35 | 10.8 | 7 | 19 | 2.7 | 0 | 9 | -0.14 |
| 10 | @Iowa State | W23-22 | 10.3 | 8 | 127 | 15.9 | 2 | 35 | 1.97 |
| 11 | vsColorado | L27-41 | 8.1 | 8 | 106 | 13.3 | 0 | 35 | 0.80 |
| 13 | @Oklahoma State | W56-48 | -2.6 | 4 | 31 | 7.8 | 0 | 14 | 0.48 |
| 14 | vsWest Virginia | W52-15 | 2.1 | 9 | 150 | 16.7 | 0 | 41 | 1.09 |