

Omarion Hampton is a 2-year Featured Back for North Carolina. Omarion's 2023 season ranks in the 3th percentile nationally by opponent-adjusted EPA per play across 266 plays — a developing rate for the RB.
The centerpiece of the run game — high carry volume, used in early downs and goal-line, true workhorse role.
Rotational contributor. Smaller collective or local deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Saquon Barkley | Penn State | 2016 | 288 | 0.340 | 3.9 | 97.9 |
| Dalvin Cook | Florida State | 2016 | 292 | 0.340 | 4.3 | 99.3 |
| Breece Hall | Iowa State | 2020 | 301 | 0.340 | 4.5 | 102.3 |
| Eno Benjamin | Arizona State | 2018 | 316 | 0.330 | 4.6 | 104.3 |
| Donnel Pumphrey | San Diego State | 2016 | 344 | 0.320 | 4.2 | 110.1 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
| Wk | Opponent | Result | Opp SP+ | Car | Rush Yds | Avg | Rush TD | Rec | Rec Yds | Rec TD | EPA/play |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | vsSouth Carolina | W31-17 | 4.3 | 16 | 37 | 2.3 | 2 | — | — | — | -0.23 |
| 2 | vsApp State | W40-34 | 3.8 | 26 | 234 | 9.0 | 3 | 1 | 10 | 0 | 0.81 |
| 3 | vsMinnesota | W31-13 | 0.4 | 13 |
Usage = share of team plays (CFBD has no true snap counts).
| Season | Team | Line value | WEPA/play | YoY Δ | Total EPA |
|---|---|---|---|---|---|
| 2023 | North Carolina | 2 | 0.220 | — | 51.3 |
| 2024 | North Carolina | 3.1 | 0.280 | +0.06 | 74.5 |
Chart shows per-game EPA (bars) and rolling 5-game average (line). Season breaks marked with dashed lines. Line value = est. points over replacement per game.
Car 19 · Rush Yds 62 · Avg 3.3 · Rush TD 0
| 46 |
| 3.5 |
| 1 |
| 2 |
| 21 |
| 0 |
| 0.06 |
| 4 | @Pittsburgh | W41-24 | -7.3 | 18 | 66 | 3.7 | 1 | 2 | 22 | 0 | -0.02 |
| 6 | vsSyracuse | W40-7 | -4.4 | 15 | 78 | 5.2 | 0 | 3 | 25 | 0 | 0.22 |
| 7 | vsMiami | W41-31 | 9.6 | 24 | 197 | 8.2 | 1 | 2 | 20 | 1 | 0.36 |
| 8 | vsVirginia | L27-31 | -10.8 | 19 | 112 | 5.9 | 0 | 1 | 19 | 0 | 0.31 |
| 9 | @Georgia Tech | L42-46 | 0.3 | 29 | 153 | 5.3 | 2 | 4 | 41 | 0 | 0.29 |
| 10 | vsCampbell | W59-7 | — | 15 | 144 | 9.6 | 2 | 1 | -1 | 0 | 0.91 |
| 11 | vsDuke | W47-45 | 9.4 | 31 | 169 | 5.5 | 1 | 8 | 47 | 0 | 0.27 |
| 12 | @Clemson | L20-31 | 10.5 | 19 | 178 | 9.4 | 2 | — | — | — | -0.00 |
| 13 | @NC State | L20-39 | 7.4 | 9 | 28 | 3.1 | 0 | 2 | 11 | 0 | -0.17 |
| 1 | vsWest Virginia | L10-30 | 7.5 | 19 | 62 | 3.3 | 0 | 3 | 7 | 0 | -0.10 |