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#1Jordan Shipp
Jordan Shipp is a Versatile WR for North Carolina.
2024 Production
Receiving
9 Receptions114 Rec yards1 Rec TD12.7 Yards/rec
Performance Analysis · 2024 · vs WR peers
Player type
Versatile WR
Balanced profile without a single dominant trait — contributes across multiple dimensions.
Balanced usageMulti-role
Peer percentiles
Opponent-adjusted EPA (WEPA/play)88th %ile · above avg
Game-to-game consistency54th %ile · average
Key findings
- ▸Above-average efficiency for the WR position (88th percentile).
- ▸Limited usage share suggests a rotational or specialist role.
- ▸5 high-impact games (EPA/play > 0.4) this season — elite ceiling.
- ▸Production faded as the season progressed — 0.87 EPA/play decline from first to second half.
- ▸Peak game: 1.68 EPA/play in Wk 3 vs North Carolina Central.
NIL Market Tier· 2024
On3 valuation ↗Star
Top-10 nationally. Multiple mid-to-large collective deals expected.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Historical Comparables · WR · efficiency + volume + value
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Dane Kinamon | Air Force | 2021 | 39 | 0.410 | 0.7 | 16.0 |
| Keytaon Thompson | Virginia | 2021 | 41 | 0.370 | 0.6 | 15.2 |
| Micah Davis | Air Force | 2021 | 44 | 0.370 | 0.6 | 16.3 |
| JoJo Natson | Utah State | 2014 | 51 | 0.390 | 1.0 | 19.9 |
| Savion Williams | TCU | 2024 | 56 | 0.450 | 1.1 | 25.2 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
Game Log · box score + EPA, week by week
EPA per play, by weekabove 0 = added points · below = lost
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 2 | vsCharlotte | W38-20 | -15.3 | 1 | 11 | 11.0 | 0 | 11 | 0.40 |
| 3 | vsNorth Carolina Central | W45-10 | — | 1 | 18 | 18.0 | 0 | 18 | 1.68 |
| 4 | vsJames Madison | L50-70 | 7.5 | 2 | 25 | 12.5 | 1 | 20 | 1.59 |
| 7 | vsGeorgia Tech | L34-41 | 1.9 | 1 | 22 | 22.0 | 0 | 22 | -0.73 |
| 12 | vsWake Forest | W31-24 | -5.7 | 2 | 22 | 11.0 | 0 | 12 | 0.58 |
| 13 | @Boston College | L21-41 | 1.2 | 1 | 14 | 14.0 | 0 | 14 | 1.00 |
| 1 | vsUConn | L14-27 | 1.5 | 1 | 2 | 2.0 | 0 | 2 | -0.50 |
Usage & Situational · Pro
Snap-share proxy
Overall
2.4%
Passing plays
5.0%
Rushing plays
0.0%
Standard downs
2.5%
Passing downs
2.1%
EPA by down type
- Standard downs
- 0.86
- Passing downs
- -0.41
- Pass / Rush EPA
- 0.44 / —
Usage = share of team plays (CFBD has no true snap counts).