

Kevin Coleman Jr. is a Versatile WR for Mississippi State. Kevin's 2024 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 76 plays — a elite rate for the WR.
Balanced profile without a single dominant trait — contributes across multiple dimensions.
Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Quadree Henderson | Pittsburgh | 2016 | 63 | 0.530 | 1.6 | 33.4 |
| DeAndre Hughes | Air Force | 2021 | 60 | 0.470 | 1.3 | 28.2 |
| Keytaon Thompson | Mississippi State | 2017 | 70 | 0.460 | 1.2 | 32.2 |
| Savion Williams | TCU | 2024 | 56 | 0.450 | 1.1 | 25.2 |
| Javion Posey | Florida Atlantic | 2020 | 53 | 0.450 | 1.4 | 23.8 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 2 | @Arizona State | L23-30 | 9.4 | 4 | 103 | 25.8 | 1 | 80 | 1.54 |
| 3 | vsToledo | L17-41 | -2.5 | 7 | 77 | 11.0 | 1 | 30 | 1.06 |
| 4 | vsFlorida | L28-45 | 13.8 | 6 | 19 | 3.2 | 0 | 13 |
Usage = share of team plays (CFBD has no true snap counts).
Rec 6 · Rec Yds 118 · Avg 19.7 · Rec TD 1
| -0.04 |
| 5 | @Texas | L13-35 | 24.1 | 6 | 57 | 9.5 | 0 | 20 | 1.32 |
| 7 | @Georgia | L31-41 | 24.3 | 8 | 103 | 12.9 | 0 | 42 | 0.70 |
| 8 | vsTexas A&M | L24-34 | 17.0 | 8 | 89 | 11.1 | 1 | 38 | 0.89 |
| 9 | vsArkansas | L25-58 | 11.0 | 8 | 100 | 12.5 | 1 | 31 | 1.24 |
| 10 | vsMassachusetts | W45-20 | -21.9 | 5 | 52 | 10.4 | 0 | 26 | 0.48 |
| 11 | @Tennessee | L14-33 | 22.0 | 5 | 68 | 13.6 | 0 | 23 | 0.85 |
| 13 | vsMissouri | L20-39 | 14.0 | 6 | 58 | 9.7 | 0 | 17 | 0.78 |
| 14 | @Ole Miss | L14-26 | 27.9 | 6 | 118 | 19.7 | 1 | 44 | 0.39 |