

Kelley Joiner Jr. is a Explosive Back for South Florida. Kelley's 2024 season ranks in the 85th percentile nationally by opponent-adjusted EPA per play across 121 plays — a above-average rate for the RB.
Elite per-carry efficiency — breaks big runs and creates chunk plays at a top rate while in a limited role.
Meaningful starter. Local collective + position-group deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Travis Etienne | Clemson | 2019 | 213 | 0.470 | 4.7 | 100.1 |
| Clyde Edwards-Helaire | LSU | 2019 | 216 | 0.490 | 5.0 | 105.8 |
| Saquon Barkley | Penn State | 2017 | 240 | 0.410 | 5.2 | 98.4 |
| Nick Wilson | Arizona | 2014 | 250 | 0.410 | 5.2 | 102.5 |
| Dalvin Cook | Florida State | 2015 | 228 | 0.450 | 5.8 | 102.6 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
| Wk | Opponent | Result | Opp SP+ | Car | Rush Yds | Avg | Rush TD | Rec | Rec Yds | Rec TD | EPA/play |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | vsBethune-Cookman | W48-3 | — | 14 | 78 | 5.6 | 2 | — | — | — | 0.12 |
| 2 | @Alabama | L16-42 | 25.0 | 6 | 25 | 4.2 | 0 | 1 | 8 | 0 | 0.12 |
| 3 | @Southern Miss | W49-24 | -25.6 | 10 | 117 | 11.7 | 2 | — | — | — | 0.88 |
| 4 | vsMiami | L15-50 | 21.6 | 6 | 31 | 5.2 | 0 | 1 | 0 | 0 | 0.04 |
| 5 | @Tulane | L10-45 | 5.7 | 2 | -3 | -1.5 | 0 | 1 | 3 | 0 | -0.38 |
| 7 | vsMemphis | L3-21 | 9.6 | 9 | 22 | 2.4 | 0 | — | — | — | -0.34 |
| 8 | vsUAB | W35-25 | -11.3 | 15 | 94 | 6.3 | 2 | 2 | 34 | 1 | 0.67 |
| 10 | @Florida Atlantic | W44-21 | -12.7 | 11 | 89 | 8.1 | 1 | 2 | 32 | 1 | 0.70 |
| 11 | vsNavy | L7-28 | 3.5 | 9 | 23 | 2.6 | 0 | 1 | 3 | 0 | -0.35 |
| 12 | @Charlotte | W59-24 | -15.3 | 9 | 140 | 15.6 | 2 | — | — | — | 1.20 |
| 13 | vsTulsa | W63-30 | -20.6 | 10 | 131 | 13.1 | 2 | — | — | — | 1.00 |
| 14 | @Rice | L28-35 | -11.4 | 9 | 19 | 2.1 | 0 | — | — | — | -0.21 |
| 1 | vsSan José State | W41-39 | -5.5 | 11 | 33 | 3.0 | 1 | 1 | 0 | 0 | 0.07 |
Usage = share of team plays (CFBD has no true snap counts).
Chart shows per-game EPA (bars) and rolling 5-game average (line). Season breaks marked with dashed lines. Line value = est. points over replacement per game.