Jordan James is a Featured Back for Oregon. Jordan's 2024 season ranks in the 85th percentile nationally by opponent-adjusted EPA per play across 250 plays — a above-average rate for the RB.
2024 Production
Performance Analysis · 2024 · vs RB peers
The centerpiece of the run game — high carry volume, used in early downs and goal-line, true workhorse role.
- ▸Above-average efficiency for the RB position (85th percentile).
- ▸High game-to-game consistency — reliable floor each week.
- ▸6 high-impact games (EPA/play > 0.4) this season — elite ceiling.
- ▸Production faded as the season progressed — 0.21 EPA/play decline from first to second half.
- ▸Peak game: 0.71 EPA/play in Wk 8 vs Purdue (SP+ -16).
NIL Market Tier· 2024
On3 valuation ↗Top-10 nationally. Multiple mid-to-large collective deals expected.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Historical Comparables · RB · efficiency + volume + value
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Nick Wilson | Arizona | 2014 | 250 | 0.410 | 5.2 | 102.5 |
| Saquon Barkley | Penn State | 2017 | 240 | 0.410 | 5.2 | 98.4 |
| James Flanders | Tulsa | 2016 | 266 | 0.390 | 4.9 | 103.7 |
| Ameer Abdullah | Nebraska | 2014 | 262 | 0.380 | 5.3 | 99.6 |
| LeVante Bellamy | Western Michigan | 2019 | 269 | 0.400 | 5.4 | 107.6 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
Game Log · box score + EPA, week by week
| Wk | Opponent | Result | Opp SP+ | Car | Rush Yds | Avg | Rush TD | Rec | Rec Yds | Rec TD | EPA/play |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | vsIdaho | W24-14 | — | 15 | 95 | 6.3 | 1 | 4 | 40 | 0 | 0.59 |
| 2 | vsBoise State | W37-34 | 10.1 | 17 | 102 | 6.0 | 0 | 0 | 2 | 0 | 0.22 |
| 3 | @Oregon State | W49-14 | -6.7 | 12 | 86 | 7.2 | 2 | 2 | 0 | 0 | 0.71 |
| 5 | @UCLA | W34-13 | -1.3 | 20 | 103 | 5.2 | 1 | 2 | 15 | 0 | 0.44 |
| 6 | vsMichigan State | W31-10 | -4.6 | 24 | 166 | 6.9 | 1 | 1 | 4 | 0 | 0.32 |
| 7 | vsOhio State | W32-31 | 31.2 | 23 | 115 | 5.0 | 1 | 1 | 6 | 0 | 0.15 |
| 8 | @Purdue | W35-0 | -16.2 | 10 | 50 | 5.0 | 2 | 1 | 6 | 0 | 0.71 |
| 9 | vsIllinois | W38-9 | 9.6 | 15 | 83 | 5.5 | 0 | 2 | 17 | 0 | 0.36 |
| 10 | @Michigan | W38-17 | 10.6 | 23 | 117 | 5.1 | 1 | — | — | — | 0.10 |
| 11 | vsMaryland | W39-18 | -3.9 | 7 | 29 | 4.1 | 1 | 2 | 27 | 0 | 0.54 |
| 12 | @Wisconsin | W16-13 | 3.0 | 25 | 121 | 4.8 | 1 | 2 | 25 | 0 | 0.22 |
| 14 | vsWashington | W49-21 | 3.1 | 15 | 99 | 6.6 | 2 | 4 | 40 | 0 | 0.51 |
| 15 | vsPenn State | W45-37 | 24.6 | 20 | 87 | 4.4 | 2 | 3 | 20 | 0 | 0.37 |
| 1 | vsOhio State | L21-41 | 31.2 | 7 | 14 | 2.0 | 0 | 2 | 7 | 0 | -0.41 |
Usage & Situational · Pro
- Standard downs
- 0.34
- Passing downs
- 0.34
- Pass / Rush EPA
- 0.37 / 0.34
Usage = share of team plays (CFBD has no true snap counts).
Career · rolling EPA, game by game
Chart shows per-game EPA (bars) and rolling 5-game average (line). Season breaks marked with dashed lines. Line value = est. points over replacement per game.