#2Jacob Cowing

WR·Arizona·2023

Jacob Cowing is a Versatile WR for Arizona. Jacob's 2023 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 68 plays — a elite rate for the WR.

What projects, and what doesn't · WRs · held out 2019-2025

How well one season predicts the next, measured on seasons the model never trained on. 1.00 would be perfectly predictable; 0.00 means last year told us nothing.

Usage share (volume)0.47
Beats guessing the WR average by 16%. n=6,302 WR seasons
EPA per play (efficiency)0.09
Not projectable — we do not forecast this. n=5,767 WR seasons
Total EPA (value)0.45
Beats guessing the WR average by 12%. n=5,767 WR seasons

Across all positions, usage carries year to year at 0.47 and efficiency at 0.07. So Jacob Cowing's projection is a projection of opportunity — how much of the offense he runs through. How well he converts it is something this model does not claim to know a year in advance, and the number above is why.

2023 Production

Receiving

89 Receptions839 Rec yards13 Rec TD9.4 Yards/rec

Returns

2 Kick returns11 KR yards0 KR TD11 Punt returns65 PR yards0 PR TD

Performance Analysis · 2023 · vs WR peers

Efficiency100
Volume26
Explosiveness16
Consistency71
Pass-Down53

Player type

Versatile WR

Balanced profile without a single dominant trait — contributes across multiple dimensions.

Balanced usageMulti-role

Peer percentiles

Opponent-adjusted EPA (WEPA/play)100th %ile · elite

Game-to-game consistency71th %ile · average

Key findings

▸Top-10% efficiency among WRs — elite opponent-adjusted EPA rate.
▸Limited usage share suggests a rotational or specialist role.
▸High game-to-game consistency — reliable floor each week.
▸9 high-impact games (EPA/play > 0.4) this season — elite ceiling.
▸Peak game: 1.77 EPA/play in Wk 1 vs Northern Arizona.

NIL Market Tier· 2023

On3 valuation ↗

Elite

Top-3 player at position nationally. Collective + national brand deals.

Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.

Historical Comparables · WR · efficiency + volume + value

Players from 2013–2025 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.

Player	Team	Yr	Plays	WEPA/play	Line val	Total EPA
Quadree Henderson	Pittsburgh	2016	63	0.530	1.6	33.4
DeAndre Hughes	Air Force	2021	60	0.470	1.3	28.2
Keytaon Thompson	Mississippi State	2017	70	0.460	1.2	32.2
Savion Williams	TCU	2024	56	0.450	1.1	25.2
Bert Emanuel Jr.	Central Michigan	2022	53	0.460	1.6	24.4

Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.

Game Log · box score + EPA, week by week

EPA per play · x-axis: weekabove 0 = added points · below = lost

Wk	Opponent	Result	Opp SP+	Rec	Rec Yds	Avg	Rec TD	Long	EPA/play
1	vsNorthern Arizona	W38-3	—	3	38	12.7	1	30	1.77
2	@Mississippi State	L24-31	0.5	7	31	4.4	1	17	-0.91
3	vsUTEP	W31-10	-16.2	10	84	8.4	1	16	0.85
4	@Stanford	W21-20	-11.9	8	85	10.6	0	25	0.80
5	vsWashington	L24-31	16.4	8	61	7.6	1	13	0.57
6	@USC	L41-43	9.4	10	88	8.8	4	25	1.26
7	@Washington State	W44-6	4.9	8	29	3.6	0	10	0.11
9	vsOregon State	W27-24	12.6	6	36	6.0	0	14	0.32
10	vsUCLA	W27-10	9.7	8	49	6.1	1	18	0.59
11	@Colorado	W34-31	-4.9	3	24	8.0	1	13	0.98
12	vsUtah	W42-18	8.5	2	5	2.5	0	7	0.41
13	@Arizona State	W59-23	-11.3	9	157	17.4	1	37	0.94
20	vsOklahoma	W38-24	15.0	7	152	21.7	2	57	—

Usage & Situational · Pro

Snap-share proxy

Overall

9.1%

Passing plays

15.1%

Rushing plays

1.4%

Standard downs

8.0%

Passing downs

11.7%

EPA by down type

Standard downs: 0.75
Passing downs: 0.77
Pass / Rush EPA: 0.81 / 0.12

Usage = share of team plays (CFBD has no true snap counts).