

J'Koby Williams is a Pass-Catching Back for Texas Tech. J'Koby's 2024 season produced 11.9 total EPA across 46 plays.
Third-down weapon out of the backfield. Routes, hands, and separation in coverage define this role as much as rushing.
Top-10 nationally. Multiple mid-to-large collective deals expected.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
| Wk | Opponent | Result | Opp SP+ | Car | Rush Yds | Avg | Rush TD | Rec | Rec Yds | Rec TD | EPA/play |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 3 | vsNorth Texas | W66-21 | -4.5 | 4 | 27 | 6.8 | 1 | 1 | 10 | 0 | 0.96 |
| 4 | vsArizona State | W30-22 | 9.4 | 2 | 7 | 3.5 | 0 | — | — | — | -0.25 |
| 8 | vsBaylor | L35-59 | 8.4 | — |
Usage = share of team plays (CFBD has no true snap counts).
Car 15 · Rush Yds 123 · Avg 8.2 · Rush TD 1
| — |
| — |
| — |
| 2 |
| 22 |
| 1 |
| 1.25 |
| 9 | @TCU | L34-35 | 10.8 | 8 | 42 | 5.3 | 0 | — | — | — | 0.24 |
| 10 | @Iowa State | W23-22 | 10.3 | 1 | 1 | 1.0 | 0 | 1 | 2 | 0 | -0.56 |
| 11 | vsColorado | L27-41 | 8.1 | 4 | 12 | 3.0 | 0 | — | — | — | -0.27 |
| 13 | @Oklahoma State | W56-48 | -2.6 | 2 | 4 | 2.0 | 0 | — | — | — | -0.63 |
| 14 | vsWest Virginia | W52-15 | 2.1 | 5 | 20 | 4.0 | 0 | 2 | 30 | 0 | 0.48 |
| 1 | vsArkansas | L26-39 | 11.0 | 15 | 123 | 8.2 | 1 | 4 | 36 | 0 | 0.34 |