George Holani is a Featured Back for Boise State. George's 2022 season ranks in the 8th percentile nationally by opponent-adjusted EPA per play across 239 plays — a developing rate for the RB.
The centerpiece of the run game — high carry volume, used in early downs and goal-line, true workhorse role.
Meaningful starter. Local collective + position-group deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Saquon Barkley | Penn State | 2016 | 288 | 0.340 | 3.9 | 97.9 |
| Dalvin Cook | Florida State | 2016 | 292 | 0.340 | 4.3 | 99.3 |
| Breece Hall | Iowa State | 2020 | 301 | 0.340 | 4.5 | 102.3 |
| Donnel Pumphrey | San Diego State | 2016 | 344 | 0.320 | 4.2 | 110.1 |
| Eno Benjamin | Arizona State | 2018 | 316 | 0.330 | 4.6 | 104.3 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
| Wk | Opponent | Result | Opp SP+ | Car | Rush Yds | Avg | Rush TD | Rec | Rec Yds | Rec TD | EPA/play |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | @Oregon State | L17-34 | 14.3 | 13 | 9 | 0.7 | 0 | 3 | 35 | 0 | -0.08 |
| 2 | @New Mexico | W31-14 | -26.9 | 20 | 67 | 3.4 | 0 | 4 | 14 | 1 | 0.08 |
| 3 | vsUT Martin | W30-7 | — | 24 |
Usage = share of team plays (CFBD has no true snap counts).
Car 7 · Rush Yds 24 · Avg 3.4 · Rush TD 0
| 110 |
| 4.6 |
| 1 |
| 4 |
| 47 |
| 1 |
| 0.53 |
| 4 | @UTEP | L10-27 | -10.7 | 16 | 75 | 4.7 | 0 | — | — | — | 0.23 |
| 5 | vsSan Diego State | W35-13 | -4.4 | 17 | 131 | 7.7 | 2 | 2 | 17 | 0 | 0.63 |
| 6 | vsFresno State | W40-20 | 3.3 | 17 | 157 | 9.2 | 0 | 1 | 5 | 1 | 0.58 |
| 9 | vsColorado State | W49-10 | -22.2 | 21 | 108 | 5.1 | 3 | 4 | 18 | 0 | 0.32 |
| 10 | vsBYU | L28-31 | -1.4 | 20 | 73 | 3.7 | 2 | 1 | 8 | 0 | 0.22 |
| 11 | @Nevada | W41-3 | -22.4 | 17 | 115 | 6.8 | 2 | — | — | — | 0.15 |
| 12 | @Wyoming | W20-17 | -10.8 | 20 | 132 | 6.6 | 0 | 3 | 9 | 0 | 0.02 |
| 13 | vsUtah State | W42-23 | -13.3 | 16 | 82 | 5.1 | 0 | — | — | — | -0.03 |
| 14 | vsFresno State | L16-28 | 3.3 | 13 | 74 | 5.7 | 0 | — | — | — | 0.31 |
| 1 | vsNorth Texas | W35-32 | -1.5 | 7 | 24 | 3.4 | 0 | 2 | -2 | 0 | -0.51 |