#18Will Howard
Will Howard is a Dual-Threat QB for Ohio State. Will's 2024 season ranks in the 98th percentile nationally by opponent-adjusted EPA per play across 500 plays — a elite rate for the QB.
2024 Production
Performance Analysis · 2024 · vs QB peers
A genuine rushing threat who stresses defenses horizontally. Extends plays with legs and forces extra gap assignments.
- ▸Top-10% efficiency among QBs — elite opponent-adjusted EPA rate.
- ▸High-volume role — one of the team's most-used QBs by play share.
- ▸High game-to-game consistency — reliable floor each week.
- ▸14 high-impact games (EPA/play > 0.4) this season — elite ceiling.
- ▸Particularly dangerous on passing downs — efficiency spikes in obvious pass situations.
- ▸Production faded as the season progressed — 0.12 EPA/play decline from first to second half.
- ▸Peak game: 0.77 EPA/play in Wk 11 vs Purdue (SP+ -16).
NIL Market Tier· 2024
On3 valuation ↗Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Historical Comparables · QB · efficiency + volume + value
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Malik Cunningham | Louisville | 2021 | 502 | 0.681 | 14.7 | 341.6 |
| Kaidon Salter | Liberty | 2023 | 486 | 0.711 | 14.7 | 345.6 |
| Tanner Mordecai | SMU | 2021 | 510 | 0.630 | 14.0 | 321.5 |
| Blake Sims | Alabama | 2014 | 473 | 0.696 | 15.4 | 329.4 |
| Dillon Gabriel | Oklahoma | 2023 | 473 | 0.732 | 16.1 | 346.4 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
Game Log · box score + EPA, week by week
| Wk | Opponent | Result | Opp SP+ | C/ATT | Pass Yds | Pass TD | INT | QBR | Rush Yds | Rush TD | EPA/play |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | vsAkron | W52-6 | -17.9 | 17/28 | 228 | 3 | 0 | 70.2 | 18 | 0 | 0.64 |
| 2 | vsWestern Michigan | W56-0 | -10.2 | 18/26 | 292 | 1 | 0 | 89.3 | 6 | 1 | 0.62 |
| 4 | vsMarshall | W49-14 | 3.1 | 16/20 | 275 | 2 | 1 | 98.0 | -2 | 1 | 0.76 |
| 5 | @Michigan State | W38-7 | -4.6 | 21/31 | 244 | 2 | 1 | 79.8 | 14 | 1 | 0.58 |
| 6 | vsIowa | W35-7 | 15.8 | 21/25 | 209 | 4 | 1 | 84.3 | 28 | 1 | 0.52 |
| 7 | @Oregon | L31-32 | 26.0 | 28/35 | 326 | 2 | 0 | 93.4 | 13 | 1 | 0.59 |
| 9 | vsNebraska | W21-17 | 5.5 | 13/16 | 221 | 3 | 1 | 73.9 | 14 | 0 | 0.65 |
| 10 | @Penn State | W20-13 | 24.6 | 16/24 | 182 | 2 | 1 | 69.9 | 24 | 0 | 0.25 |
| 11 | vsPurdue | W45-0 | -16.2 | 21/26 | 260 | 3 | 0 | 76.3 | 7 | 1 | 0.77 |
| 12 | vsNorthwestern | W31-7 | -8.2 | 15/24 | 247 | 2 | 0 | 95.9 | 0 | 0 | 0.50 |
| 13 | vsIndiana | W38-15 | 20.1 | 22/26 | 201 | 2 | 1 | 86.8 | -1 | 1 | 0.42 |
| 14 | vsMichigan | L10-13 | 10.6 | 19/33 | 175 | 1 | 2 | 56.8 | 10 | 0 | 0.29 |
| 1 | vsTennessee | W42-17 | 22.0 | 24/29 | 311 | 2 | 1 | 98.7 | 37 | 0 | 0.42 |
| 1 | vsOregon | W41-21 | 26.0 | 17/26 | 319 | 3 | 0 | 97.7 | -3 | 0 | 0.42 |
| 1 | vsNotre Dame | W34-23 | 23.9 | 17/21 | 231 | 2 | 0 | 99.1 | 57 | 0 | 0.42 |
| 1 | vsTexas | W28-14 | 24.1 | 24/33 | 289 | 1 | 1 | 90.0 | 4 | 0 | 0.42 |
Usage & Situational · Pro
- Standard downs
- 0.44
- Passing downs
- 0.68
- Pass / Rush EPA
- 0.58 / 0.34
Usage = share of team plays (CFBD has no true snap counts).
Career · rolling EPA, game by game
Chart shows per-game EPA (bars) and rolling 5-game average (line). Season breaks marked with dashed lines. Line value = est. points over replacement per game.