#3Keenan Phillips

RB·South Alabama·2025

Keenan Phillips is a Committee Back for South Alabama. Keenan's 2025 season ranks in the 0th percentile nationally by opponent-adjusted EPA per play across 140 plays — a developing rate for the RB.

What projects, and what doesn't · RBs · held out 2019-2025

How well one season predicts the next, measured on seasons the model never trained on. 1.00 would be perfectly predictable; 0.00 means last year told us nothing.

Usage share (volume)0.52
Beats guessing the RB average by 18%. n=4,219 RB seasons
EPA per play (efficiency)0.10
Not projectable — we do not forecast this. n=3,575 RB seasons
Total EPA (value)0.41
Beats guessing the RB average by 9%. n=3,575 RB seasons

Across all positions, usage carries year to year at 0.47 and efficiency at 0.07. So Keenan Phillips's projection is a projection of opportunity — how much of the offense he runs through. How well he converts it is something this model does not claim to know a year in advance, and the number above is why.

2025 Production

Rushing

622 Rush yards3 Rush TD126 Carries4.9 Yards/carry

Receiving

10 Receptions58 Rec yards0 Rec TD5.8 Yards/rec

Returns

3 Kick returns24 KR yards0 KR TD

Performance Analysis · 2025 · vs RB peers

Efficiency0
Volume47
Explosiveness38
Consistency0
Receiving50

Player type

Committee Back

Part of a rotation — contributes in a complementary role and keeps the featured back fresh.

Rotational roleSituational use

Peer percentiles

Opponent-adjusted EPA (WEPA/play)0th %ile · below avg

Game-to-game consistency0th %ile · below avg

Key findings

▸Below-average efficiency vs RB peers — value comes through volume, not per-play impact.
▸High game-to-game variance — boom-or-bust profile.
▸Particularly dangerous on passing downs — efficiency spikes in obvious pass situations.
▸Peak game: 0.41 EPA/play in Wk 4 vs Coastal Carolina (SP+ -15).

NIL Market Tier· 2025

On3 valuation ↗

Contributor

Rotational contributor. Smaller collective or local deals.

Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.

Game Log · box score + EPA, week by week

EPA per play · x-axis: weekabove 0 = added points · below = lost

Wk	Opponent	Result	Opp SP+	Car	Rush Yds	Avg	Rush TD	Rec	Rec Yds	Rec TD	EPA/play
1	vsMorgan State	W38-21	—	5	30	6.0	0	1	-3	0	0.21
2	vsTulane	L31-33	6.3	2	2	1.0	0	—	—	—	-0.47
3	@Auburn	L15-31	11.6	8	26	3.3	0	1	2	0	-0.12
4	vsCoastal Carolina	L20-38	-15.1	13	104	8.0	0	—	—	—	0.41
5	@North Texas	L22-36	13.8	8	39	4.9	0	—	—	—	-0.20
6	@Troy	L24-31	-4.8	10	56	5.6	0	—	—	—	0.14
8	vsArkansas State	L14-15	-8.8	7	60	8.6	0	1	2	0	0.25
9	@Georgia State	W38-31	-24.5	14	60	4.3	0	1	8	0	-0.01
10	vsLouisiana	L22-31	-10.1	13	75	5.8	1	1	6	0	0.15
12	@UL Monroe	W26-14	-21.6	20	65	3.3	0	1	14	0	-0.04
13	vsSouthern Miss	W42-35	-7.1	18	64	3.6	1	3	25	0	-0.01
14	@Texas State	L26-49	2.3	8	41	5.1	1	1	4	0	0.07

Usage & Situational · Pro

Snap-share proxy

Overall

16.3%

Passing plays

4.5%

Rushing plays

24.3%

Standard downs

17.5%

Passing downs

13.7%

EPA by down type

Standard downs: -0.06
Passing downs: 0.33
Pass / Rush EPA: 0.21 / 0.02

Usage = share of team plays (CFBD has no true snap counts).