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Cole Rusk

#14Cole Rusk

Cole Rusk is a Slot Specialist TE for Illinois.

What projects, and what doesn't · TEs · held out 2019-2025

How well one season predicts the next, measured on seasons the model never trained on. 1.00 would be perfectly predictable; 0.00 means last year told us nothing.

  • Usage share (volume)0.42
    Beats guessing the TE average by 9%. n=2,225 TE seasons
  • EPA per play (efficiency)0.04
    Not projectable — we do not forecast this. n=2,016 TE seasons
  • Total EPA (value)0.46
    Beats guessing the TE average by 13%. n=2,016 TE seasons

Across all positions, usage carries year to year at 0.47 and efficiency at 0.07. So Cole Rusk's projection is a projection of opportunity — how much of the offense he runs through. How well he converts it is something this model does not claim to know a year in advance, and the number above is why.

2025 Production

Receiving
19 Receptions217 Rec yards1 Rec TD11.4 Yards/rec

Performance Analysis · 2025 · vs TE peers

  • Efficiency100
  • Volume11
  • Explosiveness29
  • Consistency62
  • Pass-Down100
Player type
Slot Specialist TE

The offense's primary passing-down weapon — routes, separation, and reliability on 3rd down define this role.

3rd-down converterRoute technicianHigh passing-down share
Peer percentiles
Opponent-adjusted EPA (WEPA/play)100th %ile · elite
Game-to-game consistency62th %ile · average
Key findings
  • Top-10% efficiency among TEs — elite opponent-adjusted EPA rate.
  • Limited usage share suggests a rotational or specialist role.
  • 5 high-impact games (EPA/play > 0.4) this season — elite ceiling.
  • Particularly dangerous on passing downs — efficiency spikes in obvious pass situations.
  • Production faded as the season progressed — 0.09 EPA/play decline from first to second half.
  • Peak game: 2.95 EPA/play in Wk 2 vs Duke (SP+ 7).

NIL Market Tier· 2025

On3 valuation ↗
Elite

Top-3 player at position nationally. Collective + national brand deals.

Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.

Game Log · box score + EPA, week by week

+2.9502.95Wk 2 vs Duke: +2.95 EPA/play2Wk 3 vs Western Michigan: -0.91 EPA/play3Wk 4 vs Indiana: +0.73 EPA/play4Wk 5 vs USC: +0.76 EPA/play5Wk 7 vs Ohio State: +1.46 EPA/play7Wk 9 vs Washington: +1.23 EPA/play9Wk 12 vs Maryland: +0.17 EPA/play12Wk 13 vs Wisconsin: +0.29 EPA/play13
EPA per play · x-axis: weekabove 0 = added points · below = lost
WkOpponentResultOpp SP+RecRec YdsAvgRec TDLongEPA/play
2@DukeW45-196.6188.0182.95
3vsWestern MichiganW38-0-1.41-1-1.00-1-0.91
4@IndianaL10-6332.422110.50140.73
5vsUSCW34-3216.911717.00170.76
7vsOhio StateL16-3430.156813.60201.46
9@WashingtonL25-4218.445614.00271.23
12vsMarylandW24-60.62157.5090.17
13@WisconsinL10-27-4.433311.00130.29

Usage & Situational · Pro

Snap-share proxy
Overall
3.9%
Passing plays
7.7%
Rushing plays
0.0%
Standard downs
2.4%
Passing downs
7.2%
EPA by down type
Standard downs
0.26
Passing downs
1.40
Pass / Rush EPA
0.88 / —

Usage = share of team plays (CFBD has no true snap counts).

EPA = expected points added (opponent-adjusted). NIL estimates are model-based ranges, not reported deals. Data: CollegeFootballData. Not betting advice.