

Jerand Bradley is a Versatile WR for Texas Tech. Jerand's 2022 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 54 plays — a elite rate for the WR.
Balanced profile without a single dominant trait — contributes across multiple dimensions.
Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Quadree Henderson | Pittsburgh | 2016 | 63 | 0.530 | 1.6 | 33.4 |
| DeAndre Hughes | Air Force | 2021 | 60 | 0.470 | 1.3 | 28.2 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 1 | vsMurray State | W63-10 | — | 6 | 108 | 18.0 | 2 | 39 | 1.95 |
| 2 | vsHouston | W33-30 | 4.5 | 6 | 50 | 8.3 | 0 | 21 | 0.74 |
| 3 | @NC State | L14-27 | 6.8 | 2 | 14 | 7.0 | 0 | 10 |
Usage = share of team plays (CFBD has no true snap counts).
Rec 8 · Rec Yds 88 · Avg 11.0 · Rec TD 1
| -0.21 |
| 4 | vsTexas | W37-34 | 23.1 | 2 | 26 | 13.0 | 0 | 15 | 0.61 |
| 6 | @Oklahoma State | L31-41 | 11.3 | 8 | 119 | 14.9 | 1 | 31 | 1.16 |
| 8 | vsWest Virginia | W48-10 | 2.4 | 3 | 42 | 14.0 | 0 | 17 | 0.88 |
| 9 | vsBaylor | L17-45 | 11.7 | 2 | 44 | 22.0 | 0 | 27 | 0.06 |
| 10 | @TCU | L24-34 | 24.3 | 2 | 54 | 27.0 | 1 | 47 | 1.02 |
| 12 | @Iowa State | W14-10 | 5.3 | 4 | 26 | 6.5 | 0 | 12 | — |
| 13 | vsOklahoma | W51-48 | 15.4 | 8 | 173 | 21.6 | 1 | 44 | 1.70 |
| 1 | vsOle Miss | W42-25 | 16.2 | 8 | 88 | 11.0 | 1 | 36 | 0.87 |