Jaivon Heiligh is a Slot Specialist WR for Coastal Carolina. Jaivon's 2021 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 96 plays — a elite rate for the WR.
The offense's primary passing-down weapon — routes, separation, and reliability on 3rd down define this role.
Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Quadree Henderson | Pittsburgh | 2016 | 63 | 0.530 | 1.6 | 33.4 |
| DeAndre Hughes | Air Force | 2021 | 60 | 0.470 | 1.3 | 28.2 |
| Keytaon Thompson | Mississippi State | 2017 | 70 | 0.460 | 1.2 | 32.2 |
| Savion Williams | TCU | 2024 | 56 | 0.450 | 1.1 | 25.2 |
| Javion Posey | Florida Atlantic | 2020 | 53 | 0.450 | 1.4 | 23.8 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 1 | vsThe Citadel | W52-14 | — | 6 | 133 | 22.2 | 1 | 33 | 1.64 |
| 2 | vsKansas | W49-22 | -19.7 | 6 | 122 | 20.3 | 1 | 33 | 1.20 |
Usage = share of team plays (CFBD has no true snap counts).
Rec 7 · Rec Yds 94 · Avg 13.4 · Rec TD 0
| 3 |
| @Buffalo |
| W28-25 |
| -9.5 |
| 4 |
| 91 |
| 22.8 |
| 1 |
| 36 |
| 1.03 |
| 4 | vsMassachusetts | W53-3 | -29.3 | 5 | 118 | 23.6 | 1 | 52 | 2.24 |
| 5 | vsUL Monroe | W59-6 | -20.3 | 3 | 35 | 11.7 | 0 | 17 | 1.05 |
| 6 | @Arkansas State | W52-20 | -17.9 | 5 | 74 | 14.8 | 0 | 25 | 0.95 |
| 8 | @App State | L27-30 | 10.3 | 6 | 103 | 17.2 | 0 | 32 | 0.70 |
| 9 | vsTroy | W35-28 | -6.5 | 5 | 116 | 23.2 | 1 | 66 | 1.26 |
| 10 | @Georgia Southern | W28-8 | -15.3 | — | — | — | — | — | -0.72 |
| 11 | vsGeorgia State | L40-42 | 1.8 | 3 | 54 | 18.0 | 0 | 39 | 0.26 |
| 12 | vsTexas State | W35-21 | -16.0 | 10 | 101 | 10.1 | 1 | 19 | 0.70 |
| 13 | @South Alabama | W27-21 | -7.2 | 6 | 87 | 14.5 | 1 | 29 | 0.83 |
| 1 | vsNorthern Illinois | W47-41 | -7.1 | 7 | 94 | 13.4 | 0 | 35 | 0.56 |